Search engine optimization (SEO) is a significant business opportunity for small businesses to increase their online web presence and increase online leads. However, according to a recent survey conducted by the Small Business Authority (SBA), less than 50 percent of U.S. small business owners think that SEO is an important source of future business, and a reported 17 percent of business owners actively invest in it.
Though SEO has been proven to significantly improve the bottom line for business, it’s curious as to why more small businesses aren’t using it. We have developed a few possible reasons why this is the case.
Many small business owners are not tech-savvy enough to know what SEO is and how it can benefit their business.
There is a general misconception that running a SEO campaign requires a dedicated team and an investment of thousands of dollars. While not true in all cases, it has led to many business owners opting out of SEO entirely.
One of the biggest problems preventing small business owners from running SEO campaigns is lack of time or an unwillingness to learn the approach. SEO can seem complicated or even intimidating to beginners, so many business owners choose not to learn or deem themselves too busy.
SEO is a monetary investment that can often scare away small businesses from starting the process of building a campaign. Since SEO entails “spending money to make money,” many small business owners feel as though they don’t have the budget to afford an SEO program.
Traditional advertising is still a popular medium for small businesses that can be relevant on a local scale. For those who want a more straightforward advertising approach, traditional media offers more physical evidence – print or radio – of their advertising efforts.
While many things can prevent small business owners from using SEO, it’s still considered an important element of any business in the digital age.
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