Small Business Owners: It’s Time to Spring Clean Your Website

You think about cleaning up your home yard when spring rolls around, but what about your business website? Chances are it’s accumulated a little dust and debris after hibernating over the winter. Spring is the perfect time to clear out the cobwebs and streamline your online presence to start attracting more customers.

How to Spring Clean Your Website

1. Modernize the Layout

Adaptive and responsive designs have become the preferred types of layouts because they automatically adjust to any screen size. With the majority of consumers using mobile devices to browse and shop, a mobile-friendly layout is essential. Pair this with clean, logical navigation and prominently placed calls-to-action to make your site as easy to use as possible.

2. Say Goodbye to Old Content

Outdated content is frustrating to customers, especially on product pages and in articles. Update the pages that you want to keep, and get rid of anything that’s no longer helpful or relevant. You may be able to repurpose old content, such as blog posts into e-books or white papers to offer your audience something new.

3. Update Your Info

Go beyond your website and check other places where your business is listed around the Internet. Make sure that your company’s name and contact information is current everywhere, including on social media and review sites. Delete and remove links to profiles on platforms that you no longer use. If you have a bio or an “About Us” page on your site, check that the information is still accurate. Add any new developments that might interest your customers, and consider taking a few current photos to show how your company has grown.

4. Secure Good SEO

With Google constantly updating its algorithms, the SEO strategies you used last season could now be out of date. Check your site for:

• Relevant keywords
• High-quality backlinks
• Solid internal link structure
• An accurate sitemap

Google also looks for fresh, valuable content, so spring is the time to revisit your editorial calendar and develop a consistent posting schedule.

5. Be a Social Butterfly

Every page and piece of content on your site should include social sharing links. Making it easy to share content prompts customers to become brand ambassadors, creating a loyal audience of amateur marketers who willingly promote your company to people in their networks.

6. Test Everything

As you make updates to your site, check for dead links and broken forms. Make sure that all product category links bring up relevant pages and that form content is going to the correct email addresses. If you make any changes to navigation, test them for functionality before going live. Finally, see how your site looks in multiple browsers and on mobile devices to ensure that all the important elements are visible above the fold.

Performing springtime updates on your website makes it easier for customers to find you, navigate your content, purchase products and share their experiences through social media. With this increase in traffic, your business should see greater profits and have a better chance for long-term success.

Want More Business Tips Other Than How to Spring Clean Your Website?

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