How to Enhance Your Small Business’ Summer Marketing Strategy

For many, summer consists of warm weather and family vacations. However, for small business owners, this time of year can mean a temporary decline in sales.

If your company is experiencing a seasonal dip in sales, now is the perfect time to fine tune your summer marketing strategy. Below are five ways you can take advantage of the summer months.

1. Refresh Your Marketing Collateral

When was the last time you made changes to your marketing collateral? Summer is the perfect time to freshen up and modernize your current marketing assets. For instance, if you’ve created social media accounts for your business, add them to your business card. There are many online print companies that specialize in reasonably priced marketing materials like Vista Print.

2. Plan For the Fall

Since summer only lasts three months, take advantage of this seasonal dip in sales and develop a marketing plan for the fall.

Brainstorm new initiatives that you can test in the fall to further increase your profits:

• Do a thorough evaluation of the previous year. See where you have room for improvement and focus on those areas.
• When is the last time you’ve updated your products or service? In the restaurant industry, testing out new menu can bring new excitement among your customers. 
• It’s never too early to think about the holiday season. Plan out your holiday strategy now to reduce stress levels during one of the busiest time of the year.

Time well spent in the summer may result in higher sales come the fall.

3. Reach Out to Your Community via Social Media

Social media has made engaging with various audiences extremely simple. If you haven’t already, now is a good time to release a new social media campaign, publish new blog posts and update everyone on what’s going on at your business.

Don’t reduce your online presence just because many of your consumers are out of town. Increasing your social media effort during this time will create great anticipation for when fall rolls around.

4. Introduce Summer Pricing & Summer Hours

Don’t be afraid to lower your prices. Offering summer pricing is a great way to get new customers interested in certain products or services that your business provides. Just make sure that your customers are aware that these discounts are for a limited time only.

5. Educate Your Employees

Summer is the perfect time to host employee training sessions. Educate your employees on the newest practices and guidelines in the industry. Take this time to promote employee confidence by encouraging your staff to come up with new ideas on how to market the company and to enhance their skill set.

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